Way more glamorous than your regular lip balm, yet more natural looking than lipstick, this new breakthrough color is our first lip gel formula. Your pout gets wrapped in luxury...
Are you ready for this gel-ly? Tell your lips to get in line for pout perfection. A lip liner like no other, made with a special polymer formula, it seamlessly...
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your...
A fresh face starts with photo-prepping primer. Infused with Vitamin E, this lightweight formula helps smooth your skin for an even makeup application. The primer is infused with pearl pigments...
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full,...
Looking for the perfect primer that preps and brightens eyelids to lockdown eyeshadow color all day? This primer features smooth, effortless application that dries to a clear finish and keeps...
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams...
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a...
DESCRIPTION: Pop the bubbly! Hit the lights! Get ready to rock the New Year in WetnWild's NEW! MegaJelly Highlighter. This highly pigment, springy gel-to-powder highlighter revs up the shine with microfine...
DESCRIPTION: Introducing WetnWild's NEW! MegaJelly Primer- the hottest new way to prep and prime your skin! Supermodels swear by this bouncy, jelly-like formula that dries to a polished powder finish; taking...
DESCRIPTION: A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify,...
DESCRIPTION: A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify,...
This light-weight formula extends makeup wear by preventing cracking, smudging, fading or creasing, while also reducing shine, for when days turn into nights and nights turn into mornings. Our ultra-hydrating...
Your smartphone just met its makeup match. Pack this genius pressed powder in your bag for endlessly amazing photos every time. Light-diffusing pigments give your skin a veil of silky...
Ultra light primer waters that hydrate, smooth and brighten skin for a dewy, healthy look. It is an everyday essential to create a smooth, flawless canvas for application. It allows...
Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate...
DESCRIPTION: A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Lead Extract and Green Tea Extracts, that...
Get professional looks with a pro-worthy brush. Work your makeup artistry when you blend your go-to eyeshadow hues into the crease of the eyelid with precision. Its the cruelty-free blender...
Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out...
Whats your angle? This marker-style liner with a soft, angled tip (for thick or thin lines in a flash) gives you full control for the quickest, easiest graphic application ever!...